Marketing Ideas No.5 - T-shirt challenge

[Karl]

The idea is to have a competition for all members to submit drawings or phrases. 8 designs or phrases phrases would be chosen but only 1 phrase will be published and chosen each month of the season. The winning phrase or design would be printed on a limited amount of T-Shirts(500 for the club shop and 250 online) each month. The winning phrase or design would only be published on the website once the previous months T-shirts have been sold and the next design would only be available on sale from the first day of the following month. The initiative would be marketed not only to current members but also to potential members when the players visit the schools. It is a chance for every member to become a part of the history of the club and to help in reaching younger and older people. The phrase or could be simple or profound giving greater meaning to what it is to love the club. "Sou Braguista sem costellas"(sem costellas para os grandes)

[jaimec]

Why not? All finantial questions asside, like the supply/demand related subjects, it could work, if done properly... I mean professionally .No arguments here either.

[Karl]

The financial side could easily be overcome by giving rights to the company who prints the first batch of t-shirts, saying that they would produce the t-shirts for the rest of the campaign. As with numbers and costs, we could reduce the first catch to 200 t-shirts to gauge the reaction of the fans and thus reducing the costs to the bare minimum. The key word as you mentioned is professionalism. Sometimes the club approaches us with excellent ideas which are unfortunately badly thought out and therefore have no sustainability. If the seed is planted and the plant is watered and given the proper attention then it will most times survive. We need to have these ideas thought out properly and planned properly and I'm 100% sure that the merchandising of the club would grow and grow beyond expectations. Due to the fact the website has many faults the marketing and merchandising departments get hammered when sometimes it's not there fault. I believe that it's unfortunately "the left hand not knowing what the right hand is doing"