Karl's Marketing Ideas - No.1 - PenaltiFest

[Karl]

PenaltiFEST is a season long competition for socios to create a closer relationship between the club and it's fanbase. The idea is as follows: The first 14 games of the season 20 people will take part in a penalty competition before each game with 5 people going forward to a half time competition. The winner will go forward to an end of season competition in the last home game of the season. The 14 finalists will go through a pre match competition to decide the final 5 for the season spectacular decider. The 5 finalists will all recieve prizes or club shop vouchers. There will be 280 participants which means about 1 in every 36 socios based on an average attendance of 10,000 people over the course of the season. The method people will be chosen from is as follows: everytime a socio buys something in the club shop they get a ticket to enter the competition. Every matchday the 20 names will be revealed and only people who attend the match will be eligible starting with the first 20 people being chosen at the official pre season presentation game. Participants can enter as many times as possible during the year which will mean the club shop will always gain. Not only will it increase sales in the club shop but it will also create extra revenue through an international sponsor. Prizes for weekly winners and final day finalists will create a greater level of loyalty through the sale of club merchandise and improved brand distribution. Everybody gains... The club... The fanbase... The brand... 

[(S)oon(C)hampion(B)raga]

é uma excelente ideia.

um pouco como os lançamentos do meio campo da NBA, não achas?

vamos lá ver se a SC BRAGA - Futebol S.A.D. lhe dá ouvidos.

O que, infelizmente, duvido....

[ELSA]

Excelente ideia, Karl!

Seria uma iniciativa que impulsionaria quer a compra de produtos (se os houvesse, claro!), quer (de alguma forma) a ida ao estádio...

Mas tenho para comigo que isso seria "areia a mais pra camioneta" deles - organização dos jogos, entenda-se...


Fica a sugestão, pode ser que algum dia o marketing do clube funcione!

[Peixoto]

Karl a director de marketing já!